Yes, you read it right.. making chapatis and more precisely, writing about 'making chapatis' can be very good for the
SEO ranking of your website. Here is how I learned about it.. purely serendipity. I started this blog about 2 years back now. It was purely intended to be my own journal and I didn't plan to do anything special to attract traffic or followers as such. Slowly, some of my friends started enjoying my posts and ended up being regular visitors. So, sometime early this year, I started getting emails from random people and also strangers commenting about some post or the other. I got curious and enabled google analytics to learn more about the traffic pattern to my blog. I noticed that the traffic was very sporadic and also inconsistent. On days that I posted something, it would generally peak and this is most likely because I mention it to someone or share it on facebook or something like that. But, the point is this traffic was mostly driven by me personally or by people who accidentally bump into my blog somehow or the other.
This was pretty much the pattern until sometime in April of this year.
In April, I wrote a post about '
How to make soft chapatis'. I noticed after this point, traffic to my blog has been consistently increasing and also pretty consistent day to day.
See what I mean (this is my vists and pageviews graph from the Google analytics dashboard)

This got me curious and I started doing bit more analysis using the
Google Analytics reports (which are awesome by the way and easy to use).
Few things that I learned upon analyzing:
- Useful Content: Well, however narcissistic you are, the first obvious principle is that you need to have something useful on your website. Your website needs to have content or tools that people find useful, fun or worth their time. As I said earlier, my blog was started and intended to be just my journal and so it was mostly relevant or useful only to people I knew. Slowly some of my posts were appealing to broader audience.. like when I wrote some movie reviews (
Gandhi, My Father,
Taare Zameen Par or
Jodha Akbar, etc) or when I wrote about
corruption in India and
recent terror attacks in Mumbai and this is when I started getting some comments/messages from even total strangers since what I wrote probably sparked them in one way or the other. So, the bottom line is that if your website is deemed useful to the viewers in one way or the other, then they will come to your site. Now, assuming you have all the goodies that people are looking for on your website, how do you make it easier for them to find your site.. this is where SEO comes into play as one of the many marketing techniques.
- Evergreen Content: If your website is not something that is updated/refreshed daily with something relevant then having ever green content on the site is key to consistent traffic. News sites fall under the category of having daily content and so as long as they are a trusted news source with loyal users, they can have some consistent baseline traffic. Ofcourse, there are challenges to keep this loyalty given the increasing competition etc, but that is a different topic. So, for sites that are not refreshed daily, evergreen content is the Key.. By this I mean, content that is always relevant. So, it turns out 'How to make soft chapatis' is an evergreen question that people ask again and again and so this piece became evergreen on my blog. See what I mean: Here are the top posts with most traffic on my blog:

Notice: How the top pages all have titles that are very generic and pretty much 'evergeen' in nature.
- Title: Title of the article is another important factor that search engines use to rank relevancy. Apparently, I used the most appropriate title for the post and it had all the search keywords that users normally use right in the title which made it rank high in relevancy by the search engine. The title I used is '
How to make soft chapatis - 34,101st recipe for beginners'. I myself typed in 'how to make soft chapatis' in the google search bar when I wanted to get some recipes. Notice when I earlier wrote about movies, my titles were not good at all (SEO wise). For example, when I wrote about the movie 'Gandhi, my Father', my title was '
Father of the Nation...Mahatma'. It didn't say anything about the movie nor did it have good search keywords that people will use when they are searching for either that movie's reviews or even about Gandhi. See what I mean, here are the top keywords driving traffic to my blog as of this morning:
- Relevant content - Obviously, if one uses 'chapati' in the title, but writes just about their menu for the day and chapati happens to one of the items on the menu, then I bet that piece of content would not have ranked high when people are searching for 'chapati recipes'. So, it helped that I was true to the title and gave a real recipe for making chapatis and used all the appropriate words in describing the recipe that both people and smart search engines associate with recipes. On the contrary, going back to my example about my earlier post about the movie "Gandhi, my father" - my title and content were not exactly tied well together. The title doesn't indicate that it is in fact a post about this movie.
- Keywords in URL - This is another aspect of the content that search engines weigh in and it so happens blogger is really good at generating URLs with the right keywords from the title of the post. I cannot take credit for this, but this must have certainly helped.
I know the science of driving SEO rankings is not something simple with a one size fits all prescription. Lot of website developers whose bread and butter depends on driving page views to their site spend months and months analyzing user behavior, brand association to keywords people use, traffic trends by days/times, common keywords used by users while looking for their site and come up with various strategies with content, metadata, URL structures, page layouts, etc to get as many clicks to their website as possible, but this little analysis on my blog helped me understand and appreciate all those principles and techniques a little better.
There may be few other reasons for this traffic pattern on my blog, but this is the position I have today which I am kinda proud of: